NEW YORK - December 28, 2023 - Rilla, the leading speech analytics software for the home improvement industry, is partnering with Grosso University, the premier sales training and coaching organization in the home improvement industry.

Grosso University has a long tradition of helping contractors grow their home improvement businesses. Dominic Caminata, following in the footsteps of Rick Grosso, has built a household name in sales coaching with battle-tested tactics and delivery.

While live sales training is effective, there is always a drop-off post training as sales reps return to their ways and forget the lessons they learned.

For the first time ever, Grosso University’s sales trainers will be able to ride-along on sales reps’ appointments directly and make sure they’re following the Grosso process on every lead to maximize their close rates.

“We are finding that the combined power of Rilla and Grosso University is supercharging the performance of sales teams nationwide!” said Dominic Caminata, Chief Executive Officer at Grosso University. “Our sales methodology provides sales coaches with the roadmap to the sale, then Rilla gives them the priceless visibility and accountability to optimize their coaching efforts! It’s truly a gift for us and our clients!”

With this partnership, Grosso becomes the first coaching organization in the home improvement industry that can ride-along on every sales appointment their clients have. With Rilla and Grosso, contractors can get access to a world-class sales process, and a guarantee that their sales reps are executing it on every appointment.

“We started working with Grosso University early in our journey - the value of having a sales process combined with a tool that guarantees the usage of that process was clear to us,” said Sebastian Jimenez, CEO of Rilla. “With this partnership, we’re essentially creating a new category of super coaches that can not only teach your reps how to sell, but also hold them accountable on every appointment”