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The flagship conference for mastering in-person sales.
Masters Conference
Starting at $1,500
Get Tickets

Learn From the Best

Coach K
Head Men's Basketball Coach, Duke University (1980 – 2022)
To Be Announced
Pat Riley
President, Miami Heat
To Be Announced
Sebastian Jimenez
CEO, Rilla
To Be Announced
Alan Rush
CEO, Rush Profits, LLC
To Be Announced
Allan Langer
Body Language Sales Coach
To Be Announced
Joe Adams
CEO, Adams Autotmotive
To Be Announced
Demitria Comforti
Sales Operations Manager, Esler Companies
To Be Announced
Boris Valkov
Founder, Lace AI
To Be Announced
Sarah Sharfstein
Sarah Sharfstein, VP of Commercialization, Aspen Dental
To Be Announced
Tyson Chen
Founder, Avoca
To Be Announced
John Thompson
Owner, Thompson Family Plumbing
To Be Announced
John Wensel
Senior Director of Sales Operations, Windows USA
To Be Announced
Rob Parker
Managing Director, Piper Sandler
To Be Announced
Kathryn Howard
Founder, KP Performance
To Be Announced
Tobias Hanl
AI Engineer, Rilla
To Be Announced
Paulina Parsons
Enterprise Account Executive, Rilla
To Be Announced
Pete Marchmont
Regional Sales Director, Leafguard
To Be Announced
Eric Smithey
VP of Sales, Pella
To Be Announced
Chris Masterson
Sales Manager, Cardinal Heating & Air Conditioning
To Be Announced
Kunal Abichandani
Head of Product & Design
To Be Announced
Jon Gilge
National Sales Director, Leafguard
To Be Announced

Choose Your Track

Masters
The Championship Winning Play
$15,000
Early Bird Discount: $3500
Everything in the All Stars Track
Complimentary Suite
Theatre Suites for Keynote Sessions
Celebrity Speaker Meet & Greet
Executive-Only Sessions

The Agenda

8:00AM - 6:00PM
Breakout Sessions

Registration

  1. Check in and settle into your hotel for the Rilla Masters experience
  2. Secure your badge and conference essentials
  3. Gear up for three high-impact days of learning, competition, and connection
7:00PM - 10:00PM
Breakout Sessions

Welcome Reception

  1. Kick off the week with top industry leaders on the Miami International Autodrome F1 track
  2. Enjoy live music, immersive entertainment, and high-energy games
  3. Get premium food and elevated drinks crafted for a world-class crowd
7:00 AM - 8:00AM

Morning Workout

Breakout Sessions
  1. Start the day with a beachfront training session built for high performers
  2. Led by wellness experts who coach pro athletes and Fortune 50 executives
  3. Complimentary hydration and performance-focused recovery kit included
8:30AM - 9:30AM

Breakfast

Breakout Sessions
  1. Fuel up with a high-quality, performance-focused breakfast
  2. Connect with top operators and industry leaders before sessions begin
9:30AM - 10:00AM

Welcome Keynote

Breakout Sessions

Sebastian Jimenez

  1. Sebastian Jimenez kicks off with a State of the Union on the teams winning with Rilla
  2. Breaks down the features and coaching breakthroughs driving the biggest gains
  3. Lays out the shifts and opportunities defining the next era of coaching and sales
10:00 AM - 10:45AM

High-Performance Keynote

Breakout Sessions
  1. Learn the same performance protocols used by pro athletes and Fortune 50 executives
  2. Unlock a longevity blueprint that boosts energy, recovery, and cognitive sharpness
  3. See how high-performance cultures are created through precise systems and relentless accountability
11:00AM - 11:45AM

Sales Leadership at the Intersection of People and Technology

Breakout Sessions

Tobias Hanl, Rilla | Jon Gilge, Leafguard

  1. See how elite sales leaders diagnose slumps and reset momentum in real time.
  2. Watch how AI is used inside weekly coaching to drive consistent improvement.
  3. Learn the exact playbook for managing people, plans, and performance together.
11:00AM - 11:45AM

The Art of Coaching

Breakout Sessions

Pete Marchmont, Leafguard | Sebastian Jimenez, Rilla

  1. Learn how to give feedback that actually improves performance.
  2. Top operators break down the techniques and habits behind feedback that lands, motivates, and drives better results.
  3. Leave with simple frameworks you can use immediately to create real behavior change.
11:00 AM - 11:45AM

From the Clank to the Bank

Breakout Sessions

Kathryn Howard, KP Performance

  1. Learn the systems and decisions Kathryn Howard used to scale her companies sales from $3M to $30M
  2. Hear the incredible story of how she traded a life behind bars for a multimillion dollar exit.
  3. Leave with frameworks to turn your team into a predictable revenue machine.
11:00AM - 11:45AM

The Silent Signals That Decide Every Sale

Breakout Sessions

Allan Langer, Best-Selling Author

  1. Allan Langer — 5× National Coach of the Year — shares how he studied FBI interrogation and body-language frameworks to read buyers body language clues.
  2. Learn the nonverbal signals Allan has taught thousands of reps to spot hesitation, resistance, and real buying intent in minutes.
  3. Walk away with simple, coachable body-language adjustments your team can use immediately to win more deals.
12:00PM - 1:00PM

Lunch

Breakout Sessions
1:15PM - 2:00PM

Pat Riley Keynote

Breakout Sessions

Pat Riley, President of the Miami Heat

  1. The architect behind five NBA championships is coming to break down the leadership principles that built the Lakers dynasty and the Heat culture.
  2. He’ll unpack the systems, discipline, and standards that turned good players into legends.
  3. And he’s bringing those same frameworks straight to the Rilla Masters to show your team how to build a dynasty of its own.

2:00PM - 2:45PM

Rilla Live: How to Save Millions of Dollars with Real Time Coaching

Breakout Sessions

John Wensel, Windows USA | John Thompson, Thompson Family Plumbing

  1. How teams use Rilla Live to intervene mid-conversation and save deals in real time
  2. The adoption frameworks behind 230% revenue growth and $100K+ weekly lift
  3. A fast rollout playbook to turn real-time coaching into revenue within weeks
3:00PM - 5:00PM

Expo Hall Hours

Breakout Sessions
  1. Discover a curated lineup of high-impact solutions trusted by top operators
  2. Get hands on with activations that show exactly how these tools drive performance
  3. Connect with experts who can upgrade your tech stack and execution on the spot
5:00PM - 5:45PM

Rilla for the Enterprise - How to Scale Rilla Across Thousands of Sales People

Breakout Sessions

Paulina Parsons, Rilla

  1. Learn how leading enterprises deployed Rilla across hundreds of reps and made virtual coaching a core system
  2. See the strategies that created fast adoption, strong cultural buy-in, and consistent coaching behavior
  3. Leave with a proven blueprint for rolling out Rilla at scale and driving measurable revenue impact
5:00PM - 5:45PM

The Virtual Coaching Gold Rush

Breakout Sessions

Alan Rush, Rush Profits

  1. See how Alan Rush scaled virtual ridealongs from one team to hundreds using a single unified coaching model
  2. Learn why PE firms use virtual ridealongs to create one consistent coaching standard across all portfolio companies
  3. Leave with a repeatable framework you can deploy this year to raise performance across every team
5:00PM - 5:45PM

Manager and Sales Rep Compensation

Breakout Sessions

Sarah Sharfstein, Aspen Dental

  • How top operators design comp plans that drive selling, execution, and ownership
  • Simple incentive structures that align reps and managers without micromanagement
  • Proven compensation frameworks to elevate performance across the org

7:00PM - Late

Jungle Afterparty

Breakout Sessions
  1. Enjoy world-class food, drinks, and immersive jungle-themed activations
  2. Connect with top operators in a high-energy, premium party environment
  3. Celebrate the conference with an unforgettable night of music, experiences, and networking
7:00AM - 8:00AM

Morning Workout

Breakout Sessions
  1. Start the day with a beachfront training session built for high performers
  2. Led by wellness experts who coach pro athletes and Fortune 50 executives
  3. Complimentary hydration and performance-focused recovery kit included
8:30AM - 9:30AM

Breakfast

Breakout Sessions
  1. Fuel up with a high-quality, performance-focused breakfast
  2. Connect with top operators and industry leaders before sessions begin
  3. Enjoy an energizing selection of world-class imported coffees
10:00AM - 11:00AM

The Future of Rilla Keynote

Breakout Sessions

Sebastian Jimenez, Rilla

  1. See the next generation of Rilla technology designed to change coaching as we know it
  2. Get an exclusive first look at new capabilities that will elevate how teams train, sell, and perform
  3. Leave with a clear understanding of how these innovations will transform your own organization’s results
11:00AM - 12:00PM

Hands-On Experience

Breakout Sessions
  1. Get hands-on with the cutting-edge Rilla products announced in the keynote
  2. See how the latest capabilities can elevate how your team trains, sells, and performs.
1:15PM - 2:00PM

AI That Makes You More Human: Unlocking EQ in High-Performing Teams

Breakout Sessions

Demitria Comforti, Renewal by Andersen

  1. Discover how AI reveals emotional signals that top performers use to build stronger, more authentic connections
  2. Learn the questions and moments that matter most and where teams often miss opportunities to connect
  3. Coach emotional intelligence at scale to elevate performance, trust, and consistency across your team
1:15PM - 2:15PM

The Hard Truth About Today’s PE Market

Breakout Sessions

Rob Parker, Piper Sandler

  1. Hear the unfiltered reality of today’s PE landscape from Rob Parker, one of the top dealmakers in the space
  2. Learn why many “strong” companies are getting passed over and what buyers actually value now
  3. Leave with the non-negotiable standards your business must meet to attract serious offers
1:15PM - 2:00PM

How High-Stakes Professions Train: What Policing Taught Me About Coaching Sales

Breakout Sessions

Chris Masterson, Cardinal Heating & Cooling

  1. The training principles Chris learned in law enforcement when failure wasn’t an option
  2. How those same principles now drive disciplined, confident sales teams
  3. What sales leaders can steal from the way cops are coached
2:15PM - 3:15PM

The Rise of the Virtual Sales Coach

Breakout Sessions

Scott Berman, Florida Window & Door

  1. See how top organizations hire and deploy virtual coaches to support reps nationwide
  2. Learn the systems and workflows that make virtual coaching scalable and effective
  3. Leave with a clear plan to adopt and expand virtual coaching in your own org
2:15PM - 3:00PM

Always Say Yes: How Customer Obsession Leads to Profits

Breakout Sessions

Joe Adams, Adams Automotive

  1. Learn how Joe Adams scaled his auto shop into a $100M nationwide organization by building a culture of customer obsession
  2. See the scalable framework behind his hospitality-centric philosophy and explosive growth
  3. Leave with principles to create unforgettable customer experiences and convert more opportunities
3:30PM - 4:15PM

Mastering Rilla Intelligence

Breakout Sessions

Tobias Hanl, Rilla | Eric Smithey, Pella

  1. See how top organizations use Rilla Intelligence to pull insights from every sales conversation
  2. Learn the core workflows and data patterns driving better coaching and decisions
  3. Leave with strategies that turn conversation data into sharper forecasts and a real competitive edge
4:15PM - 5:00PM

Coach K Keynote

Breakout Sessions

Coach K, Fmr. Head Coach Duke University Basketball

  1. Hear rare insights from one of the most decorated coaches in sports on leading under pressure and sustaining excellence
  2. Learn the principles that build trust, discipline, and high performance inside championship teams
  3. Leave with leadership frameworks you can apply immediately to elevate your people and create a culture that wins consistently
5:00PM - 5:30PM

Closing Comments

Breakout Sessions

Sebastian Jimenez, Rilla

  1. Recap the biggest lessons, frameworks, and breakthroughs from three days of elite coaching and performance
  2. Hear final announcements and next steps that keep your momentum going long after the conference ends
  3. Leave energized with the tools, standards, and confidence to lead your team and win all year long

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The Venue

The
Diplomat Hotel & Beach Resort

An oceanfront resort built for high performers, with beach access, an infinity pool, a full-service spa, and five-star amenities at every turn.

The perfect backdrop to experience Rilla Masters in style — luxury, community, and momentum all in one place. Rooms are limited.

We've secured discounted hotel blocks exclusively for Rilla Masters attendees at the Diplomat and neighboring properties. Complimentary shuttle transportation available daily.

Sponsors

TRAILBLAZER
VANGUARD
Leaders
Innovators
BASE