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The flagship conference for mastering in-person sales.
Masters Conference
Starting at $1,500
Get Tickets

Learn From the Best

Coach K
Head Men's Basketball Coach, Duke University (1980 – 2022)
To Be Announced
Pat Riley
President, Miami Heat
To Be Announced
Sebastian Jimenez
CEO, Rilla
To Be Announced
Alan Rush
CEO, Rush Profits, LLC
To Be Announced
Dr. Tommy Wood
Neuroscientist and Athletic Performance Consultant, Hintsa
To Be Announced
Allan Langer
Body Language Sales Coach
To Be Announced
Joe Adams
CEO, Adams Autotmotive
To Be Announced
Demitria Comforti
Sales Operations Manager, Esler Companies
To Be Announced
Boris Valkov
Founder, Lace AI
To Be Announced
Sarah Sharfstein
Sarah Sharfstein, VP of Commercialization, Aspen Dental
To Be Announced
Tyson Chen
Founder, Avoca
To Be Announced
John Thompson
Owner, Thompson Family Plumbing
To Be Announced
AJ Jain
CEO, Broccoli
To Be Announced
John Wensel
Senior Director of Sales Operations, Windows USA
To Be Announced
Rob Parker
Managing Director, Piper Sandler
To Be Announced
Kathryn Howard
Founder, KP Performance
To Be Announced
Tobias Hanl
AI Engineer, Rilla
To Be Announced
Pete Marchmont
Regional Sales Director, Leafguard
To Be Announced
Eric Smithey
VP of Sales, Pella
To Be Announced
Chris Masterson
Sales Manager, Cardinal Heating & Air Conditioning
To Be Announced
Kunal Abichandani
Head of Product & Design
To Be Announced
Jon Gilge
National Sales Director, Leafguard
To Be Announced
Stephanie Allen
CEO, Airworks Solutions
To Be Announced
Barnaby Hitzig
Director of Sales, AirWorks Solutions
To Be Announced
Kevin Rogers
Sales Manager, Rush Profits
To Be Announced
Jeff Bowab
President at RYNO Strategic Solutions
To Be Announced
Zachary Dearing
Founder, Mantel
To Be Announced

Choose Your Track

Masters
The Championship Winning Play
$15,000
Early Bird Discount: $3500
Everything in the All Stars Track
Complimentary Suite
Theatre Suites for Keynote Sessions
Celebrity Speaker Meet & Greet
Executive-Only Sessions

The Agenda

8:00AM - 6:00PM
Breakout Sessions

Registration

  1. Check in and settle into your hotel for the Rilla Masters experience
  2. Secure your badge and conference essentials
  3. Gear up for three high-impact days of learning, competition, and connection
7:00PM - 10:00PM
Breakout Sessions

Welcome Reception

  1. Kick off the week with top industry leaders on the Miami International Autodrome F1 track
  2. Enjoy live music, immersive entertainment, and high-energy games
  3. Get premium food and elevated drinks crafted for a world-class crowd
7:00 AM - 8:00AM

Morning Workout

Breakout Sessions

Diplomat Beach

  1. Start the day with a beachfront training session built for high performers
  2. Led by wellness experts who coach pro athletes and Fortune 50 executives
  3. Complimentary hydration and performance-focused recovery kit included
8:00AM - 9:00AM

Breakfast

Breakout Sessions

Meal Halls

  1. Fuel up with a high-quality, performance-focused breakfast
  2. Connect with top operators and industry leaders before sessions begin
9:00AM - 9:30AM

Welcome to the Rilla Masters

Breakout Sessions

Keynote/ Main Stage

Sebastian Jimenez

  1. Sebastian Jimenez kicks off with a State of the Union on the teams winning with Rilla
  2. Breaks down the features and coaching breakthroughs driving the biggest gains
  3. Lays out the shifts and opportunities defining the next era of coaching and sales
9:30 AM - 10:15AM

High-Performance Keynote

Breakout Sessions

Keynote/ Main Stage

Dr. Tommy Wood, Hintsa

  1. Learn the same performance protocols used by pro athletes and Fortune 50 executives
  2. Unlock a longevity blueprint that boosts energy, recovery, and cognitive sharpness
  3. See how high-performance cultures are created through precise systems and relentless accountability
11:00 AM - 12:00 PM

Rilla Superpower Showcase

Breakout Sessions

Rilla Showcase

  1. Get hands-on with the cutting-edge Rilla products announced in the keynote
  2. See how the latest capabilities can elevate how your team trains, sells, and performs
12:00PM - 1:00PM

Avoca Lunch & Learn: The Future of Your Workforce is Hybrid

Breakout Sessions

Meal Halls

1:00PM - 2:00PM

Championship Q&A

Breakout Sessions

Keynote/ Main Stage

Pat Riley, President of the Miami Heat

  1. The architect behind five NBA championships is coming to break down the leadership principles that built the Lakers dynasty and the Heat culture.
  2. He’ll unpack the systems, discipline, and standards that turned good players into legends.
  3. And he’s bringing those same frameworks straight to the Rilla Masters to show your team how to build a dynasty of its own.

2:00PM - 3:00PM

Rilla Live: How to Save Millions of Dollars with Real Time Coaching

Breakout Sessions

Keynote/ Main Stage

John Wensel, Windows USA | John Thompson, Thompson Family Plumbing

  1. How teams use Rilla Live to intervene mid-conversation and save deals in real time
  2. The adoption frameworks behind 230% revenue growth and $100K+ weekly lift
  3. A fast rollout playbook to turn real-time coaching into revenue within weeks
3:00PM - 5:00PM

Sponsor Village Fest

Breakout Sessions

Regency Ballroom

  1. Discover a curated lineup of high-impact solutions trusted by top operators
  2. Get hands on with activations that show exactly how these tools drive performance
  3. Connect with experts who can upgrade your tech stack and execution on the spot
3:00PM - 4:00PM

Inside The Top Performers: What The Best Brands Do Differently

Breakout Sessions

Breakout A

Boris Valkov, Lace AI

  1. Boris is joined by Jason Beckly (HomeFirst), George Donaldson (FixItGroup), Brian Remington (FixItGroup), and Mario Martinez (ServiceMinds) to share how top brands prioritize AI investments and measure what’s actually working.
  2. See how leaders overcome resistance and turn AI into daily operational impact.
  3. Hear how forward-thinking companies are balancing AI and people while preparing for what’s next.
3:00PM - 4:00PM

The Silent Signals That Decide Every Sale

Breakout Sessions

Breakout B

Allan Langer, Best-Selling Author

  1. Allan Langer — 5× National Coach of the Year — shares how he studied FBI interrogation and body-language frameworks to read buyers body language clues.
  2. Learn the nonverbal signals Allan has taught thousands of reps to spot hesitation, resistance, and real buying intent in minutes.
  3. Walk away with simple, coachable body-language adjustments your team can use immediately to win more deals.
3:00PM - 4:00PM

Always Say Yes: How Customer Obsession Leads to Profits

Breakout Sessions

Breakout C

Joe Adams, Adams Automotive

  1. Learn how Joe Adams scaled his auto shop into a $100M nationwide organization by building a culture of customer obsession
  2. See the scalable framework behind his hospitality-centric philosophy and explosive growth
  3. Leave with principles to create unforgettable customer experiences and convert more opportunities
3:00PM - 4:00PM

How to Scale Rilla from 0 to 1200 Salespeople in 30 days

Breakout Sessions

Breakout D

Sarah Sharfstein, Aspen Dental

  1. How to onboard hundreds of salespeople fast with structured training, real-time coaching, and clear KPIs that drive adoption
  2. Why enablement is the force multiplier, aligning leadership, training, content, and frontline coaching to drive behavior change at scale
  3. What broke, what surprised, and the systems Aspen Dental built to sustain performance, culture, and accountability at scale

4:00 PM - 5:00 PM

The End of Search Wars on Google: How to Be the Contractor AI Recommends

Breakout Sessions

Workshop B

Jeff Bowab, RYNO Strategic Solutions

  1. Learn why the “Search War” is ending and the “Answer War” is beginning, as AI and conversational platforms reshape how homeowners find contractors.
  2. Discover how to position your business to be the company AI recommends, using reviews, SEO, directories, and optimized content.
  3. Walk away with practical strategies to increase visibility, trust, and bookings in an AI-driven customer journey.
4:00 PM - 5:00 PM

Shopping Not Selling: How to Win to 2026 Without Dropping Your Prices

Breakout Sessions

Breakout A

Zachary Dearing, Mantel

  1. Learn surprising new data about what homeowners realy want, and it's not the lowest price
  2. Walk through the data driven tactics that seperate high close rate contractors from everyone else
  3. You'll leave with a concrete playbook to close more deals at higher margins without dropping your prices
5:00 PM - 5:45 PM

From the Clank to the Bank

Breakout Sessions

Breakout A

Kathryn Howard, KP Performance

  1. Learn the systems and decisions Kathryn Howard used to scale her companies sales from $3M to $30M
  2. Hear the incredible story of how she traded a life behind bars for a multimillion dollar exit.
  3. Leave with frameworks to turn your team into a predictable revenue machine.
5:00PM - 6:00PM

7 Golden Rules of Negotiation

Breakout Sessions

Roland Nairnsey, New Home Sales Plus

  1. Discover 7 powerful Golden Rules to confidently protect margins while creating true win-win outcomes
  2. Learn a clear framework you can apply immediately in real buyer conversations
  3. Strengthen profitability, read buyer psychology, and lead every negotiation with clarity and emotional intelligence
7:00PM - Late

Jungle Afterparty

Breakout Sessions

Diplomat Pool

  1. Enjoy world-class food, drinks, and immersive jungle-themed activations
  2. Connect with top operators in a high-energy, premium party environment
  3. Celebrate the conference with an unforgettable night of music, experiences, and networking
  4. No costumes needed, resort chic/ costal cocktail attire
7:00AM - 8:00AM

Morning Workout by Hintsa

Breakout Sessions
  1. Start the day with a beachfront training session built for high performers
  2. Led by wellness experts who coach pro athletes and Fortune 50 executives
  3. Complimentary hydration and performance-focused recovery kit included
8:00AM - 9:00AM

Breakfast

Breakout Sessions
  1. Fuel up with a high-quality, performance-focused breakfast
  2. Connect with top operators and industry leaders before sessions begin
  3. Enjoy an energizing selection of world-class imported coffees
9:30AM - 11:00AM

The Future of Coaching

Breakout Sessions

Sebastian Jimenez, Rilla

  1. See the next generation of Rilla technology designed to change coaching as we know it
  2. Get an exclusive first look at new capabilities that will elevate how teams train, sell, and perform
  3. Leave with a clear understanding of how these innovations will transform your own organization’s results
11:00AM - 12:00PM

The Rilla Superpower Reveal

Breakout Sessions
  1. Get hands-on with the cutting-edge Rilla products announced in the keynote
  2. See how the latest capabilities can elevate how your team trains, sells, and performs.
12:00PM - 1:00PM
1:30PM - 2:30PM

The Culture Operating System

Breakout Sessions

Barnaby Hitzig and Stephanie Allen, AirWorks Solutions

  1. Learn to create high standards without burnout and establish rituals and traditions that reinforce a unified, high-performance team.
  2. Craft a clear value proposition, navigating leadership styles and company change, and translating culture into something tangible your team can rally around.
  3. Inspire and motivate teams toward shared goals while directly connecting cultural principles to revenue growth and measurable business impact.

1:30PM - 2:30PM

The Hard Truth About Today’s PE Market

Breakout Sessions

Rob Parker, Piper Sandler

  1. Hear the unfiltered reality of today’s PE landscape from Rob Parker, one of the top dealmakers in the space
  2. Learn why many “strong” companies are getting passed over and what buyers actually value now
  3. Leave with the non-negotiable standards your business must meet to attract serious offers
1:30PM - 2:30PM

The Virtual Coaching Gold Rush

Breakout Sessions

Alan Rush and Kevin Rogers, Rush Profits

  1. See how Alan Rush scaled virtual ridealongs from one team to hundreds using a single unified coaching model
  2. Learn why PE firms use virtual ridealongs to create one consistent coaching standard across all portfolio companies
  3. Leave with a repeatable framework you can deploy this year to raise performance across every team
1:30 PM - 2:30 PM

Increase Your Revenue With AI

Breakout Sessions

AJ Jain, Broccoli

  1. Discover practical AI strategies that can transform your business performance
  2. Unlock revenue growth by learning how AI can streamline operations and boost sales

2:30PM - 3:30PM

Sales Management is a Science: Performance at the Crossroads of People and Technology

Breakout Sessions

Jon Gilge, Leafguard

  1. See how elite sales leaders diagnose slumps and reset momentum in real time.
  2. Watch how AI is used inside weekly coaching to drive consistent improvement.
  3. Learn the exact playbook for managing people, plans, and performance together.
2:30PM - 3:30PM

The Art of Coaching

Breakout Sessions

Pete Marchmont, Leafguard | Sebastian Jimenez, Rilla

  1. Learn how to give feedback that actually improves performance.
  2. Top operators break down the techniques and habits behind feedback that lands, motivates, and drives better results.
  3. Leave with simple frameworks you can use immediately to create real behavior change.
2:30PM - 3:30PM

AI That Makes You More Human: Unlocking EQ in High-Performing Teams

Breakout Sessions

Demitria Comforti, Esler Companies

  1. Discover how AI reveals emotional signals that top performers use to build stronger, more authentic connections
  2. Learn the questions and moments that matter most and where teams often miss opportunities to connect
  3. Coach emotional intelligence at scale to elevate performance, trust, and consistency across your team
2:30PM - 3:30PM

How High-Stakes Professions Train: What Policing Taught Me About Coaching Sales

Breakout Sessions

Chris Masterson, Cardinal Heating & Cooling

  1. The training principles Chris learned in law enforcement when failure wasn’t an option
  2. How those same principles now drive disciplined, confident sales teams
  3. What sales leaders can steal from the way cops are coached
3:30PM - 4:00PM

Mastering Rilla Intelligence

Breakout Sessions

Tobias Hanl, Rilla | Eric Smithey, Pella

  1. See how top organizations use Rilla Intelligence to pull insights from every sales conversation
  2. Learn the core workflows and data patterns driving better coaching and decisions
  3. Leave with strategies that turn conversation data into sharper forecasts and a real competitive edge
4:00PM - 5:00PM

Championship Q&A

Breakout Sessions

Coach K, Fmr. Head Coach Duke University Basketball

  1. Hear rare insights from one of the most decorated coaches in sports on leading under pressure and sustaining excellence
  2. Learn the principles that build trust, discipline, and high performance inside championship teams
  3. Leave with leadership frameworks you can apply immediately to elevate your people and create a culture that wins consistently
5:00PM - 5:30PM

Closing Comments

Breakout Sessions

Sebastian Jimenez, Rilla

  1. Recap the biggest lessons, frameworks, and breakthroughs from three days of elite coaching and performance
  2. Hear final announcements and next steps that keep your momentum going long after the conference ends
  3. Leave energized with the tools, standards, and confidence to lead your team and win all year long

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The Venue

The
Diplomat Hotel & Beach Resort

An oceanfront resort built for high performers, with beach access, an infinity pool, a full-service spa, and five-star amenities at every turn.

The perfect backdrop to experience Rilla Masters in style — luxury, community, and momentum all in one place. Rooms are limited.

We've secured discounted hotel blocks exclusively for Rilla Masters attendees at the Diplomat and neighboring properties. Complimentary shuttle transportation available daily.

What is the attire?

Welcome Reception: Elevated Summer Business Casual
Morning Workouts: Athletic / performance wear
Conference: Business casual
Jungle After Party: Jungle-themed attire, Resort Chic, or Coastal Cocktail

How do I get my badge?

Registration will be available at the following locations and times:

March 11 | 1:00–5:00 PM
Registration will be available near hotel check-in at the following locations:
Diplomat Beach Resort — 2nd floor of the Convention CenterDoubleTree Resort by Hilton Hollywood Beach — lobbyAloft Miami Aventura — 2nd floor lobby

March 11 | Starting at 7:00 PM
Registration will also be available at the Welcome Reception at the Miami International Autodrone.

March 12 | Starting at 8:00 AM
Registration will be available at the Diplomat Beach Resort Convention Center.

Which airport should I fly into?

Fort Lauderdale (FLL): 20–25 minutes from The Diplomat
Miami (MIA): 35–40 minutes from The Diplomat

Will there be transportation?

Yes, complimentary shuttle service is provided for registered Rilla Masters attendees.

March 11: Shuttle service will be available from 5:30 - 6:30 PM from the Diplomat Beach Resort, Aloft Miami Aventura, and DoubleTree Resort by Hilton Hollywood Beach to take you to the welcome reception and will begin returning to hotels at 9:30 PM

March 12: Shuttles will run continuously every 15–20 minutes between Aloft, DoubleTree, and The Diplomat Beach Resort during the following windows:

Morning: 6:00 AM – 11:00 AM

Evening: 5:30 PM – 11:00 PM

March 13: Shuttles will run continuously every 15–20 minutes between Aloft, DoubleTree, and The Diplomat Beach Resort during the following windows:

Morning: 6:00 AM – 11:00 AM

Evening: 4:30 PM – 10:00 PM

Which hotels are part of the room block?

Our partner hotels include:
The Diplomat Beach Resort (
3555 S Ocean Dr Hollywood, FL)
Aloft Miami Aventura (2910 NE 207th StAventura, FL)
DoubleTree Resort by Hilton Hollywood Beach (4000 S Ocean Dr
Hollywood, FL)

Staying at a partner hotel ensures easy access to transportation and registration.

Where does each event take place?

Welcome Reception – March 11: Held at the Miami International AutodroNe.
Morning Workouts – March 12 & 13: Beachfront at The Diplomat Beach Resort.
Main Conference – March 12 & 13: The Diplomat Beach Resort.
Jungle After Party – March 12: Poolside at The Diplomat Beach Resort.

How do I choose breakout sessions?

Breakout selections will be shared in advance. Seating is first come, first served. There will be four options for breakouts going at a time.

Are meals included?

Yes! Meals will be provided throughout Rilla Masters:
March 11 – Welcome Reception: Dinner will be served
March 12 – Conference Day 1: Breakfast and lunch provided; dinner served at the Afterparty
March 13 – Conference Day 2: Breakfast and lunch provided

What is included with my ticket?

All Rilla Masters programming is included with your registration. Please wear your event badge for access to sessions and events.

All-Star and Mastertrack attendees receive exclusive access to the onsite All-Star Productivity Lounge.

Sponsors

TRAILBLAZER
VANGUARD
Leaders
Innovators
BASE