This is some text inside of a div block.
Cookie PolicyPrivacy Polic
Our site uses cookies to make sure that we give you the best experience on our website. Read Cookies Policy.
The flagship conference for mastering in-person sales.
Masters Conference
Starting at $849
Get Tickets

Learn From the Best

Coach K
Legendary College Basketball Coach
To Be Announced
Pat Riley
President, Miami Heat
To Be Announced
Sebastian Jimenez
CEO, Rilla
To Be Announced
Allan Langer
Best Selling Author
To Be Announced
Kathryn Howard
Founder, KP Performance
To Be Announced
Joe Adams
CEO, Adams Autotmotive
To Be Announced
Rob Parker
Managing Director, Piper Sandler
To Be Announced
Qwahn Kent
Head of Research, Rilla
To Be Announced
Tyson Chen
Founder, Avoca
To Be Announced
Alan Rush
CEO, Rush Profits, LLC
To Be Announced
Chuck Thokey
Founder, Top Rep
To Be Announced
Kunal Abichandani
Head of Product & Design
To Be Announced
Boris Valkov
Founder, Lace AI
To Be Announced
Pete Marchmont
Regional Sales Director, Leafguard
To Be Announced
Paulina Parsons
Enterprise Account Executive, Rilla
To Be Announced
Tobias Hanl
AI Engineer, Rilla
To Be Announced
Eric Smithey
VP of Sales, Pella
To Be Announced
Chris Hondl
Nexstar Network Sales Coach
To Be Announced
Jon Gilge
National Sales Director, Leafguard
To Be Announced
Bill Willcome
Director of Contractor, 1 & Fund
To Be Announced

Choose Your Track

Coaches
$849.00
  • Access to Keynote and Breakout Session
  • Premium Food & Beverage
  • Networking with Top Sales Leaders
  • Exclusive Fitness Experience
-
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
+
Buy Tickets
Sold Out
All-Star
$2,499.00
$3200
  • Everything in the Coaches Track
  • Priority Seating in Breakout Sessions
  • Priority Questions in Q&A
  • Access to All-Star Productivity Lounge
-
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
+
Buy Tickets
Sold Out
Masters
$10,000.00

Everything in the All Stars Track

Theatre Suites for Keynote Sessions

Celebrity Speaker Meet & Greet

Executive-Only Sessions and Dinner

-
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
+
Buy Tickets
Sold Out

The Agenda

8:00AM - 6:00PM
Breakout Sessions

Registration

  1. Check in and settle into your hotel for the Rilla Masters experience
  2. Secure your badge and conference essentials
  3. Gear up for three high-impact days of learning, competition, and connection
7:00PM - 10:00PM
Breakout Sessions

Welcome Reception

  1. Kick off the week with top industry leaders on the Miami International Autodrome F1 track
  2. Enjoy live music, immersive entertainment, and high-energy games
  3. Get premium food and elevated drinks crafted for a world-class crowd
7:00 AM - 8:00AM

Morning Workout

Breakout Sessions
  1. Start the day with a beachfront training session built for high performers
  2. Led by wellness experts who coach pro athletes and Fortune 50 executives
  3. Complimentary hydration and performance-focused recovery kit included
8:30AM - 9:30AM

Breakfast

Breakout Sessions
  1. Fuel up with a high-quality, performance-focused breakfast
  2. Connect with top operators and industry leaders before sessions begin
9:30AM - 10:00AM

Welcome Keynote

Breakout Sessions

Sebastian Jimenez

  1. Sebastian Jimenez kicks off with a State of the Union on the teams winning with Rilla
  2. Breaks down the features and coaching breakthroughs driving the biggest gains
  3. Lays out the shifts and opportunities defining the next era of coaching and sales
10:00 AM - 10:45AM

High-Performance Keynote

Breakout Sessions
  1. Learn the same performance protocols used by pro athletes and Fortune 50 executives
  2. Unlock a longevity blueprint that boosts energy, recovery, and cognitive sharpness
  3. See how high-performance cultures are created through precise systems and relentless accountability
11:00AM - 11:45AM

The Real-Time Revenue Engine

Breakout Sessions

Eric Smithey, Pella | John Thompson, Thompson Family Plumbing

  1. Learn how top teams use Rilla Live to intervene mid-call and save high-value deals
  2. See the workflows and coaching models driving millions in recovered revenue
  3. Leave with a proven playbook to roll out real-time coaching and get instant results
11:00AM - 11:45AM

The Billion Dollar Breakout

Breakout Sessions

Qwahn Kent, Rilla

  1. Rilla’s Head of Research breaks down millions of real sales conversations using Rilla Intelligence
  2. Reveals billion-dollar insights legacy surveys could never surface
  3. Walk away with consumer intelligence your competitors won’t have
11:00AM - 11:45AM

Mastering Rilla Intelligence

Breakout Sessions

Tobias Hanl, Rilla

  1. See how top organizations use Rilla Intelligence to pull insights from every sales conversation
  2. Learn the core workflows and data patterns driving better coaching and decisions
  3. Leave with strategies that turn conversation data into sharper forecasts and a real competitive edge
11:00AM - 11:45AM

The Art of Feedback

Breakout Sessions

Pete Marchmont, Leafguard | Matt Felitto, Rilla

  1. Learn how to give feedback that actually improves performance.
  2. Top operators break down the techniques and habits behind feedback that lands, motivates, and drives better results.
  3. Leave with simple frameworks you can use immediately to create real behavior change.
12:00PM - 1:00PM

Lunch

Breakout Sessions
1:00PM - 3:00PM

Expo Hall Hours

Breakout Sessions
  1. Discover a curated lineup of high-impact solutions trusted by top operators
  2. Get hands on with activations that show exactly how these tools drive performance
  3. Connect with experts who can upgrade your tech stack and execution on the spot
3:15PM - 4:15PM

Blue Collar to Billions

Breakout Sessions

Kathryn Howard, KP Performance

  1. Learn the systems and decisions Kathryn Howard used to scale from $3M to $300M
  2. See how she built a high-performance culture with real upward mobility
  3. Leave with frameworks to turn your team into a predictable revenue machine
3:15PM - 4:15PM

Sparking Motivation with Games

Breakout Sessions

Demitria Comforti, Renewal by Andersen

  1. Learn how elite leaders design games and incentives that drive consistent performance
  2. See how top teams use competition and feedback loops to keep reps motivated and accountable
  3. Leave with simple frameworks to build games that elevate coaching and execution fast
3:15PM - 4:15PM

DISC is Dead

Breakout Sessions

Chuck Thokey, Top Rep

  1. See groundbreaking evidence from millions of sales conversations that shows why DISC fails in real buying situations
  2. Learn the new buyer profiles revealed by Rilla data and how top teams use them to win more deals
  3. Walk away with a clear method for identifying each profile and adjusting your approach to increase close rates

3:15PM - 4:15PM

The Rise of the Virtual Sales Coach

Breakout Sessions

Scott Berman, Florida Window & Door

  1. See how top organizations hire and deploy virtual coaches to support reps nationwide
  2. Learn the systems and workflows that make virtual coaching scalable and effective
  3. Leave with a clear plan to adopt and expand virtual coaching in your own org
3:15PM - 4:15PM

The Mindset of Selling Your Career

Breakout Sessions

Allan Langer, Best-Selling Author

  1. Learn the mindset and psychology award-winning author Allan Langer uses to train reps to own their pipeline
  2. See the self-gen and referral habits top earners use to create opportunity on demand
  3. Leave with a blueprint for building a team that produces revenue instead of waiting for leads
4:30PM - 5:30PM

Pat Riley Keynote

Breakout Sessions

Pat Riley, President of the Miami Heat

  1. Pat Riley — the architect behind five NBA championships — is coming to break down the leadership principles that built the Lakers dynasty and the Heat culture.
  2. He’ll unpack the systems, discipline, and standards that turned good players into legends.
  3. And he’s bringing those same frameworks straight to the Rilla Masters to show your team how to build a dynasty of its own.

7:00PM - Late

Jungle Afterparty

Breakout Sessions
  1. Enjoy world-class food, drinks, and immersive jungle-themed activations
  2. Connect with top operators in a high-energy, premium party environment
  3. Celebrate the conference with an unforgettable night of music, experiences, and networking
7:00AM - 8:00AM

Morning Workout

Breakout Sessions
  1. Start the day with a beachfront training session built for high performers
  2. Led by wellness experts who coach pro athletes and Fortune 50 executives
  3. Complimentary hydration and performance-focused recovery kit included
8:30AM - 9:30AM

Breakfast

Breakout Sessions
  1. Fuel up with a high-quality, performance-focused breakfast
  2. Connect with top operators and industry leaders before sessions begin
  3. Enjoy an energizing selection of world-class imported coffees
10:00AM - 11:00AM

The Future of Rilla Keynote

Breakout Sessions

Sebastian Jimenez, Rilla

  1. See the next generation of Rilla technology designed to change coaching as we know it
  2. Get an exclusive first look at new capabilities that will elevate how teams train, sell, and perform
  3. Leave with a clear understanding of how these innovations will transform your own organization’s results
11:00AM - 12:00PM

Hands-On Experience

Breakout Sessions
  1. Get hands-on with the cutting-edge Rilla products announced in the keynote
  2. See how the latest capabilities can elevate how your team trains, sells, and performs.
12:00PM - 1:00PM
1:15PM - 2:15PM

The Enterprise Adoption Blueprint

Breakout Sessions

Paulina Parsons, Rilla

  1. Learn how leading enterprises deployed Rilla across hundreds of reps and made virtual coaching a core system
  2. See the strategies that created fast adoption, strong cultural buy-in, and consistent coaching behavior
  3. Leave with a proven blueprint for rolling out Rilla at scale and driving measurable revenue impact
1:15PM - 2:15PM

The Hard Truth About Today’s PE Market

Breakout Sessions

Rob Parker, Piper Sandler

  1. Hear the unfiltered reality of today’s PE landscape from Rob Parker, one of the top dealmakers in the space
  2. Learn why many “strong” companies are getting passed over and what buyers actually value now
  3. Leave with the non-negotiable standards your business must meet to attract serious offers
1:15PM - 2:15PM

The Virtual Coaching Gold Rush

Breakout Sessions

Alan Rush, Rush Profits

  1. See how Alan Rush scaled virtual ridealongs from one team to hundreds using a single unified coaching model
  2. Learn why PE firms use virtual ridealongs to create one consistent coaching standard across all portfolio companies
  3. Leave with a repeatable framework you can deploy this year to raise performance across every team
2:30PM - 3:30PM

AI Meets ROI: The Human Side of Rilla

Breakout Sessions

Chris Hondl, Nexstar | Chris Masterson, Cardinal Heating & Cooling

  1. Learn how Chris Masterson and Chris Hondl use Rilla insights to drive rapid improvement and accountability
  2. See how smart leaders use AI as a force multiplier for sharper coaching and performance
  3. Leave with simple systems that blend data and leadership to strengthen culture and results
2:30PM - 3:30PM

Always Say Yes: How Customer Obsession Leads to Profits

Breakout Sessions

Joe Adams, Adams Automotive

  1. Learn how Joe Adams scaled his auto shop into a $100M nationwide organization by building a culture of customer obsession
  2. See the scalable framework behind his hospitality-centric philosophy and explosive growth
  3. Leave with principles to create unforgettable customer experiences and convert more opportunities
4:00PM - 5:00PM

Coach K Keynote

Breakout Sessions

Coach K, Fmr. Head Coach Duke University Basketball

  1. Hear rare insights from one of the most decorated coaches in sports on leading under pressure and sustaining excellence
  2. Learn the principles that build trust, discipline, and high performance inside championship teams
  3. Leave with leadership frameworks you can apply immediately to elevate your people and create a culture that wins consistently
5:00PM - 6:00PM

Closing Comments

Breakout Sessions

Sebastian Jimenez, Rilla

  1. Recap the biggest lessons, frameworks, and breakthroughs from three days of elite coaching and performance
  2. Hear final announcements and next steps that keep your momentum going long after the conference ends
  3. Leave energized with the tools, standards, and confidence to lead your team and win all year long

H3 Title

Block quote

Ordered list

  1. 1plrmLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

The Venue

The
Diplomat Hotel & Beach Resort

An oceanfront resort built for high performers, with beach access, an infinity pool, a full-service spa, and five-star amenities at every turn.

The perfect backdrop to experience Rilla Masters in style — luxury, community, and momentum all in one place. Rooms are limited.

Choose Your Track

Coaches
$849.00
  • Access to Keynote and Breakout Session
  • Premium Food & Beverage
  • Networking with Top Sales Leaders
  • Exclusive Fitness Experience
-
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
+
Buy Tickets
Sold Out
All-Star
$2,499.00
$3200
  • Everything in the Coaches Track
  • Priority Seating in Breakout Sessions
  • Priority Questions in Q&A
  • Access to All-Star Productivity Lounge
-
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
+
Buy Tickets
Sold Out
Masters
$10,000.00

Everything in the All Stars Track

Theatre Suites for Keynote Sessions

Celebrity Speaker Meet & Greet

Executive-Only Sessions and Dinner

-
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
+
Buy Tickets
Sold Out