Case Study: Rilla Revolutionizes Sales Performance at Cardinal

When it comes to sales, feedback is crucial for improvement. It's the cornerstone of progress and the key to success. And for Cardinal, a company offering installations for plumbing, electrical, and HVAC, sales is a significant part of their business. They were in need of a tool that could provide instant, actionable feedback to their sales team. That's where Rilla stepped in.

"I think Rilla has really helped myself out from a sales standpoint of being a better salesman. It's helped me understand that it is a tool that we can utilize to make sure that we're getting the feedback that we need as a team to get better and better every day," one of the sales team members shared during an interview.

Rilla's instant feedback system proved to be a game-changer for the team at Cardinal. It allowed them to critically analyze their performance, identify areas of improvement, and implement changes instantly.

"One main thing what Rilla has done for us is it allows us to get that instant feedback from our sales manager and really dive into the job of how we can do better. Every time we come out of a job, whether we sell it or we don't, we're looking at that 100% of the time going, what could I have done better? And Rilla gives us that instant feedback to drive those sales," said another team member.

The impact of Rilla's system was not just theoretical; it brought about tangible changes in sales performance. One of the comfort advisors at Cardinal, who was new to sales and was previously closing in the $50,000 to $60,000 range, saw a significant increase in his sales performance after using Rilla. He started closing well over $400,000 a month, a testament to the effectiveness of Rilla's feedback system.

Rilla also proved to be a boon for the sales managers at Cardinal. Before Rilla, the sales manager was doing six to seven ride-alongs a week. With Rilla, he was able to review 25 to 30 calls a week, providing feedback and helping the team improve their sales. "Time was my biggest drawback that I think Rilla really helped with," the sales manager shared.

Given the significant improvement in sales performance and the efficiency of training, Rillavoice came highly recommended from the team at Cardinal. "100% would recommend Rilla for the aspect that it is the number one driving force for us. Anyone in the HVAC industry, anyone in this type of industry that we have, plumbing, electrical as well. 'Cause it allows us to streamline our training and really get feedback from our supervisors right away to really better ourselves," concluded a team member.

Rilla, with its instant feedback system, has revolutionized the sales performance at Cardinal, proving that the right tools can indeed facilitate growth and success.

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